The MEE Partner Advisory Board plays a pivotal role in shaping the future of SAP’s partner ecosystem. As a customer-focused SAP partner, TheValueChain views this appointment not only as an honour, but as a responsibility to represent the voice of our customers and contribute actively to the evolution of SAP’s regional strategy.

Through bi-annual strategy sessions and interactive workshops with SAP leadership, TheValueChain will contribute insights from real-world customer engagements, helping align SAP’s strategy with evolving market needs. The Advisory Board creates a unique setting for direct dialogue between SAP senior executives and top-performing partners. It enables open discussions on go-to-market strategy, business transformation, and strengthening partner capabilities. For TheValueChain, this participation ensures that:

  • Our customer priorities are reflected in regional SAP strategy
  • Innovation initiatives are grounded in practical business impact
  • Collaboration between SAP and partners translates into measurable value for clients

“Our appointment to the MEE Partner Advisory Board reinforces TheValueChain’s position as a trusted SAP partner committed to long-term customer success. By actively engaging in this strategic forum, we aim to help create clearer pathways for digital transformation, accelerate cloud adoption, and enable intelligent enterprise innovation for our customers throughout 2026 and beyond.”

Romein van Straaten
Managing Partner, TheValueChain CH