TheValueChain and Tjoyzz join forces to strengthen their position in the Dutch SAP market
TheValueChain and Tjoyzz are joining forces to further strengthen their position in the Dutch SAP market and create greater value for customers.
As part of this strategic move, TheValueChain International and Tjoyzz are taking a stake in each other. Reninca de Zwart and Pascal de Zwart will take on the day-to-day leadership of TheValueChain Netherlands, alongside their existing roles at Tjoyzz.
Complementary expertise, greater value for customers
Together, Tjoyzz, TheValueChain Netherlands and HuRis bring together three complementary and independent organisations, each with their own specialist expertise, identity and market focus.
Their combined capabilities cover the full value chain: from strategy, SAP Cloud ERP and AI to Customer Experience, Data & Analytics, SAP BTP, application design and development, integration, HR and payroll.
For our customers, this means access to a broader pool of expertise and the ability to bring together the right capabilities for every individual challenge. At the same time, each organisation retains its specialist knowledge, identity and focus.
A shared culture at the heart of the move
The strategic fit goes beyond complementary expertise. TheValueChain and Tjoyzz also share a strong cultural connection.
Both organisations are driven by an entrepreneurial mindset, a shared ambition to grow and a strong belief in putting people first. Creating an environment where colleagues can develop their talents, enjoy what they do and feel supported is a common ambition.
“What immediately stood out to us was how much we share the same mindset. Not only when it comes to business development and growth, but especially in the way we look at our colleagues. This feels like an opportunity to build something great together – where enjoying what you do and delivering great work go hand in hand.” – Reninca de Zwart, Tjoyzz | TheValueChain Netherlands

With this move, TheValueChain further expands its presence in the Netherlands and broadens the expertise it can offer customers. By bringing together complementary organisations while preserving the specialist focus that makes each of them unique, the group is well positioned to support customers across an increasingly complex SAP landscape.
A stronger offering. Complementary expertise. One shared ambition: creating more value for our customers.