SAP Innovation Day for CX
Unstoppable Growth with Intelligent CX
Tuesday 3 June 2025
Circuit Zandvoort

Take the driver’s seat in Customer Experience.
Over the past decade, customer expectations have drastically shifted. Today’s customers demand fast, personalized, and consistent experiences anytime, anywhere. They expect brands to understand their needs before they even express them. To meet these expectations, organizations are embracing a new era of customer experience, one that is powered by data, integrated processes, and increasingly by AI.
Artificial Intelligence is transforming how businesses engage with their customers. From hyper-personalized marketing campaigns and predictive sales insights to intelligent service interactions and seamless commerce journeys. AI is enabling companies to scale their CX strategy like never before. But to truly unlock its potential, businesses must ensure that their data is connected, their systems are integrated, and their teams are empowered.
To support CX leaders and their teams in this transformation, SAP is organizing the Innovation Day for CX at Zandvoort Circuit on June 3rd. This full-day event is designed to inspire, inform, and equip you with the tools and insights needed to grow your business through intelligent, AI-driven customer experience.
Take Aways
- Discover how SAP’s AI-powered CX solutions help you create real-time, personalized experiences across the entire customer journey
- Learn how to integrate data and processes from marketing to commerce to service all the way into ERP
- Hear real stories and insights from leading brands like Versuni, Air Miles, and Miko Coffee
- Gain practical insights, tools, and inspiration to accelerate your roadmap
Do you want to know what SAP can do for your Customer Experience? Then join us at the Innovation Day for CX at Zandvoort Circuit on June 3rd. This full-day event is designed to inspire, inform, and equip CX leaders with the tools and insights needed to grow your business through intelligent, AI-driven customer experience.
Agenda
9:15 AM | Walk in, welcome & networking
10:05 AM | Opening
10:05 AM | Fireside chat with Ivano Fossati – EMEA CRO for SAP Customer Experience
10:30 AM | Cristelle Delaporte: Unleash Business AI for Enhanced Customer Experiences
11:00 AM | Coffee break
11:30 PM | Customer speaker SAP
12:00 PM | External speaker
12:30 PM | Lunch
13:30 PM | Break-out round #1 Commerce & Future-proofing Loyalty at Air Miles
14:10 PM | Break-out round #2 AI & Future-forward Retail & MIKO Coffee
14:50 PM | Break
15:20 PM | Break-out round #3 Sales and Services & Future-forward homes with Versuni
16:00 PM | Break-out round #4 Elevate Business success with AI-forward
16:30 PM | Wrap up session with panel discussion
17:00 PM | Event closing and networking drinks